Incognito to its world premiere: DHL transports new Mercedes S-Class [Integrator]
DHL has shipped the latest generation of the Mercedes S-Class to its international premiere on May 15, 2013 in Hamburg. Transported straight from the Mercedes-Benz plant in Stuttgart to the suburb of Finkenwerder in Hamburg, the cloaked luxury sedan was flown in an A300-600 DHL freight aircraft. In Hamburg, the new vehicle was unveiled for the first time to approximately 700 customers, retailers and journalists.
"This eagerly awaited presentation is a milestone of particular importance for Mercedes, so we have the very highest of expectations with regard to the car's safe transportation and the confidential handling of information. We are delighted that we have, for many years, had DHL as a partner which meets the same rigorous quality standards we set ourselves and in which we can have the utmost confidence," said Jörg Howe, Head of Communications Daimler AG.
Very special assignment
DHL cooperated extremely closely with Mercedes-Benz on shipping the new S-Class to Hamburg secure. DHL's crew members, security staff at the Mercedes-Benz plant and a special camouflage system for the car ensured that the operation's extremely demanding security requirements were met.
"Against the background of our long years of collaboration with Daimler, we are very proud to have transported the premier model in the Mercedes-Benz range to its official international unveiling. This very special assignment is further evidence of the trust that industry-leading companies, Mercedes among them, have in our products and people," said Fathi Tlatli, President Global Sector Automotive, DHL Customer Solutions & Innovation.
DHL has had a working partnership with Mercedes-Benz for many years. The DHL business units deliver logistics solutions that comply with the specific demands of this long-established major brand. DHL's extensive product portfolio includes services such as just-in-time delivery for production facilities or spare parts logistics.
Posted at 21:18