DHL and Formula 1® extend winning partnership [Integrator]
DHL to remain exclusive Official Logistics partner of Formula 1®
Global marketing and logistics partnership "built on shared commitment to excellence, precision and conquering new frontiers"
DHL and Formula 1® have announced an extension to their global partnership. The deal, which will see DHL maintain its Official Logistics and Global partner designations for motor sport's elite competition, continues a longstanding partnership that officially began in 2004. DHL will also continue to sponsor the DHL Fastest Lap Award in recognition of the driver who delivers the highest number of fastest laps throughout each FIA Formula One World ChampionshipTM season.
"Formula 1® is a perfect fit for DHL's world-class portfolio of global partnerships, and we are delighted to be extending our cooperation with Formula One Management and the teams," said Roger Crook, CEO DHL Global Forwarding, Freight. "Our partnership is built on a shared commitment to values such as speed, precision and conquering new frontiers. DHL has long been a pioneer in global transportation and supply chain management and has over 25 years of experience in motorsports logistics, specifically. We are confident that we can continue to add exceptional value to Formula 1® as it expands to new markets and continuously innovates to deliver excitement to its global fan base."
Comprehensive range of logistics services
"We are very pleased to be continuing our winning partnership with DHL over the coming seasons," said Bernie Ecclestone, Formula One Group CEO. "We have a longstanding operational and commercial relationship with DHL, and we are more than happy to have DHL as one of our global brands again, who are dedicated to delivering exceptional quality. As Official Logistics partner, DHL continues to play an important role in Formula 1®, and they in turn will benefit immensely from the opportunity to showcase their brand to one of the most committed and passionate global fan bases of any sport."
As Official Logistics partner, DHL will continue to provide a comprehensive range of logistics services in support of the FIA Formula One World ChampionshipTM, including express, ocean and air freight, customs brokerage and specialist handling at race circuits. The complementary strengths of DHL's logistics and express divisions will ensure that the challenge of shipping diverse, sensitive and high value items such as race cars, components, broadcast equipment and fuel over 19 race locations across 5 continents within demanding timeframes is met.
"The real synergy of our Official Logistics partnership with Formula 1® lies in the fact that we are both truly global brands with a commitment to excellence in performance," said Wolfgang Giehl, Senior Vice President, Corporate Brand Marketing, Deutsche Post DHL. "DHL is able to share the positive emotions and thrills of Formula 1® not just with the existing fan base of the sport, but with over 285,000 employees and millions of customers in over 220 countries and territories worldwide. As a world leader in logistics, we are able to use a broad range of marketing platforms to demonstrate the values we share with Formula 1® and to tell the unique story of how DHL works behind-the-scenes to help make this high-octane, extremely demanding sport a continued success."
Posted at 22:41